Contents tagged with ux

  • Gas Pump UI Failure

    Take a look at this picture (click to enlarge): What do you notice about the octane stickers?  If this were a software application and you were implementing some kind of behavior/click tracking, where are most of the clicks taking place?  Since this is basically a touch interface, you can see that the largest “buttons” are the octane stickers.  Above them are small headings, but to the user, clearly the big squares look like buttons, as evidenced by the wear on the 87 and 93 stickers (nobody, it seems, bothers to buy Plus). It’s worth noting that the stickers are not, in fact, buttons at all.  Pushing them does nothing.  That this is not obvious is evidenced by the … more