Contents tagged with advertising

  • Atlas Tripped Over His Own Feet

    Through Lake Quincy Media, we work with a variety of ad management platforms used by our customers.  This is a story about Atlas, as told by our CEO Michelle.  It is not a pleasant story, as a Microsoft customer and evangelist (Microsoft acquired Atlas a little while back), and hopefully there is enough constructive criticism in this story to qualify it as more than a simple rant.  Read on... In our work as an advertising agency, we often find it necessary to work with other media agencies.  It is always an interesting experience, because we learn a lot that we can use to improve the experience that we provide to our own customers.  As with anything, there are some … more