Contents tagged with Marketing

  • Incent All Parties Involved

    Incentives and offers are a mainstay of modern business sales and marketing.  People feel better about making a purchasing decision if they think they are getting a deal, and frequently people need some kind of a push to get them to buy now, even when they’ve otherwise made up their mind that they’re ready to buy, soon.  In most cases, incentives are given to just one person, the potential customer.  It’s also typically the case with referral programs, which generally reward the referrer for someone they refer.  These can be effective, to be sure, but they can also send the wrong message, at least in terms of recruiting bonuses. Rewards for Referrals When DropBox … more

  • Announcing DevMavens

    This month marks the launch of a new site we’ve been working on to help recognize and support a number of influential bloggers in the .NET developer community.  Please help me welcome the initial members of the DevMavens!  These bloggers have been invited to be a part of this small but hopefully growing group based on their influence in the community, and the DevMavens site has been set up (using ASP.NET MVC, no less) specifically to provide a portal to reach these influentials.  It aggregates and displays their most recent blog and twitter entries, and will hopefully provide a useful, easily accessible view of these influentials for the community. We’re very … more

  • Atlas Tripped Over His Own Feet

    Through Lake Quincy Media, we work with a variety of ad management platforms used by our customers.  This is a story about Atlas, as told by our CEO Michelle.  It is not a pleasant story, as a Microsoft customer and evangelist (Microsoft acquired Atlas a little while back), and hopefully there is enough constructive criticism in this story to qualify it as more than a simple rant.  Read on... In our work as an advertising agency, we often find it necessary to work with other media agencies.  It is always an interesting experience, because we learn a lot that we can use to improve the experience that we provide to our own customers.  As with anything, there are some … more

  • Microsoft Auto and Ford SYNC

    One of the themes of last night's college championship football game (which, sadly, OSU lost, though not quite as badly as a year ago) during the commercials was the new SYNC technology available from Ford and Lincoln Mercury.  I've been peripherally aware of this technology for a while, but these were the first advertisements I'd seen for the actual product.  According to a recent press release, Ford Sync (which is powered by Microsoft Auto) will be available in 12 Ford, Lincoln, and Mercury products in 2008.  This technology will allow users (drivers and passengers) to access their mobile phone or digital music player via voice commands, and will integrate with phones via … more

  • Lake Quincy Media Launches AdSignia

    We just launched AdSignia, our new advertising management platform for online advertisers and publishers.  Read the full AdSignia online advertising server press release for more details.We're still working out a few things and will have a better story for new accounts, particularly publishers, in a couple of weeks.  For now this is most interesting for existing publishers and new and existing advertisers. more

  • Lake Quincy AdSignia Announced

    Lake Quincy Media, which I co-own, has announced initial availability of its new online promotion management software, AdSignia.  Lake Quincy Media specializes in the promotion of products and services of interest to our network of dozens of Microsoft developer community web sites.  AdSignia has been something I’ve been working on for several years, and will replace the advertising software I wrote several years ago when ASP.NET 1.0 was new (which has been rock solid, but which never had much of a user interface).  You can see an example of the UI for AdSignia below – click the image to learn more about the software.  We’re pretty excited about what it … more

  • Lake Quincy Media Site Facelift

    Lake Quincy Media, the advertising network made up exclusively of .NET developer community web sites, has been undergoing a substantial redesign throughout the month of July.  Well, after a lot of work, the new design was launched yesterday.  The new design is, I think, much more professional and attractive than the one I managed to put together earlier this year, which is a credit to the design skills of our full time creative director, Craig.  Have a look and let us know what you think, and if you’re interested in running .NET-centric advertisements on your blog or community site, let us know. more

  • Lake Quincy Media Site Facelift

    Lake Quincy Media, the advertising network made up exclusively of .NET developer community web sites, has been undergoing a substantial redesign throughout the month of July.  Well, after a lot of work, the new design was launched yesterday.  The new design is, I think, much more professional and attractive than the one I managed to put together earlier this year, which is a credit to the design skills of our full time creative director, Craig.  Have a look and let us know what you think, and if you’re interested in running .NET-centric advertisements on your blog or community site, let us know. more

  • Microsoft Atlas Contest

    I only mentioned the Made In Express Contest a few minutes ago and now I see there is a contest for Microsoft Atlas, their new AJAX / Web 2.0 framework. You have a chance to win an XBOX 360 premium and Windows Mobile 5.0 smartphones! What is it? This contest is all about creating awesome Mash-up applications using “Atlas” technology. Nothing fancy about it. Download “Atlas” and build a rockin’ cool mash-up application. Be creative. Think outside the box. Do something amazing. This is your chance to get recognize by the ASP.NET team here at Microsoft, to show-off to your peers, to be recognized for excellence..  Oh yea, and win some cool prizes too! Learn more at the Mash It Up With … more

  • Made In Express Contest

    Want $10,000?  Microsoft is hosting a contest to promote its Express product set.  Sign up at http://www.madeinexpresscontest.com/ You can also download flair to put on your blog if you're interested: more